Our Approach to clients and projects is based on our TEAM process. This process looks at the four stages of … Touch, Activation, Engagement and Motivation, and bases strategies and tactics around these.

TEAM Process

Touch

Touch
The set of activities which connect to prospects’ and build affinity and expectations.

Engage

Engage
The gradual, typically multi-channel, often recursive set of activities needed to convert interest into intention.

Activate

Activate
The stimulus needed for your prospects to take, eventually, the actions you wanted them to take.

Motivate

Motivate
The incentives and rewards needed to nurture your customer relationships.

Tactics
TEAM Tactical Implementation

T

Touch

The set of activities which connect to prospects' and build affinity and expectations.

Touch 

E

Engage

The gradual, typically multi-channel, often recursive set of activities needed to convert interest into intention.

Engage 

A

Activate

Activate The stimulus needed for your prospects to take, eventually, the actions you wanted them to take.

M

Motivate

The incentives and rewards needed to nurture your customer relationships.

Motivate