This matrix from Smart Insights, is structured to help you think through the dimensions of different content based on how your audience might think and what you’re trying to achieve as a business. Read more
For some time we’ve been collecting a database of charity and non-profit emails and have decided to share them with everyone, to provide inspiration and to showcase best practice for charity email design. Read more
For the first inaugural 'Be Your Donor' day here are a couple of suggestions of what you might want to check. Read more

**This position has been filled but please check our careers page for other positions available**

We are looking for someone who can produce and coordinate engaging email campaigns to help our clients grow.

Your day-to-day role will be creating, designing, and sending email marketing on behalf of our clients through various Email Service Providers. You’ll also be responsible for providing reports and analysis on campaign performance.

At the moment we’re a small agency with big ideas so you’ll have a great opportunity to help shape our future direction and grow with the company. Our work focuses on helping clients, many of these are charities, engage their customers, supporters and members through digital channels such as email, web and social.

Your role will you to:

  • Manage email campaigns, including uploading and querying data, updating creative assets and proofing using a range of platforms
  • Undertake email design and HTML coding
  • Provide input on design, and strategy for campaigns
  • Communicate with clients and keep them up to date with their projects
  • Review performance of campaigns and provide analysis and insight to develop and optimise campaigns

Experience/Skills

  • Ability to work to tight deadlines with changing priorities
  • Strong oral and written communication skills
  • HTML and CSS expertise essential – with hand coding skills desirable
  • A good eye for design and ability to use Photoshop
  • 1-2 years proven success in a digital role
  • Experience of email broadcast tools
  • Self motivated and can manage your own productivity
  • Ability to be analytical
  • It is likely that you will have a degree education.

So if you are ready for a new challenge, driven to create your own role, and have a genuine interest in a digital environment then this job may be for you.

 

Apply using the form below or send an email with a cover letter and your CV to engage@madeincopper.com

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**This position is no longer available. Have a look at our careers page for our latest positions.**

 

We are looking for someone who can help us create and implement amazingly engaging digital campaigns for our clients.

You will most likely be working in an agency or an in-house digital team managing email campaigns but want to start developing your own ideas. Ideally you’ll be technically minded and also understand the different channels to engage an audience online.

At the moment we’re a small agency with big ideas so you’ll have a great opportunity to help shape our future direction and grow with the company. Our work focuses on helping clients(many charity) engage their customers, supporters and members through digital channels such as email, web and social.

Your role will require you to:

  • Manage engagement campaigns, including web/landing page development, email campaigns and social integration
  • Develop strategies for clients which will increase their audience engagement
  • Provide input on design and technology for campaigns
  • Communicate with clients and keep them up to date with their projects and how to improve campaigns
  • Track, monitor and analyse campaign results to feed back actionable recommendations

Experience/Skills

  • Ability to work to tight deadlines with changing priorities
  • Copywriting for web and email
  • Strong oral and written communication skills
  • HTML and CSS expertise
  • A good eye for design and ability to use Photoshop
  • 2-3 years proven success in a digital role
  • experience of email broadcast tools and Content Management Systems
  • self motivated
  • ability to be analytical
  • It is likely that you will have a degree education.

So if you are ready for a new challenge, driven to create your own role, and have a genuine interest in a digital environment then this job may be for you.

 

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There have been a number of reports recently that have put mobile email opens at between 15% and 35%, depending on industry. Whichever end you’re at it’s a significant proportion of people to ignore if you’re not optimising your emails for mobile. Do you currently know how your audience view your emails? And perhaps more importantly do you know how your emails look on mobile devices? Read more
If you haven't already switched your Facebook Page over to the new Timeline style on March the 30th Facebook will do it for you. To make the most of the new format we've put together a list of a few areas to look at. Read more

We often work on campaigns where the website was built and/or managed by another agency or the client themselves. As with most of our campaigns we like to know how the audience is responding or behaving so we like to have Google Analytics or another kind of tracking on their website. The problem sometimes is that either the site owners or admin don’t always want to allow us to see their google analytics. So we discovered a solution to help us get around this and given that it took us longer than it probably should have to discover this solution we thought we’d share it.

So here’s the normal Google Analytics script with our added tracking:

<script type="text/javascript">

  var _gaq = _gaq || [];
  _gaq.push(['_setAccount', 'UA-XXXXXXXX-X']);
  _gaq.push(['_trackPageview']);

 _gaq.push(['agency._setAccount','UA-YYYYYYYY-Y']);
 _gaq.push(['agency._trackPageview']);

  (function() {
    var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true;
    ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js';
    var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s);
  })();

</script>

The important part is the additional lines in bold, these are the same as the lines above them but with an identifying name, in this example we used ‘agency.’.

Using this method you can also track events to different accounts using the standard event tracking method in Google Analytics. Again the difference is the additional line name preceeding the trackEvent

_gaq.push(['_trackEvent', 'link', 'click', 'linkClicked']);
_gaq.push(['agency._trackEvent', 'link', 'click', 'linkClicked']);