Maun Homepathy Project are a small charity and asked Copper to help give them an easy way to update their website and have a more consistent and appealing look across their digital promotional work. They had a pre-existing website which was difficult to update and had sent emails to their supporters in the past but this was a difficult process.
What We Did
To help bring all their digital communications in line we first created a fresh and clean looking website using WordPress. This meant they could easily manage updating the site with news and patient stories internally. Following this we created two email templates which would cover most kinds of emails they planned to send out, one newsletter style and the other an appeal or update.
Maun Homepathy Project now have a site which they can keep up to date without external resource and cost. The first email they sent to their supporters received almost a 50% open rate and 45% clickthrough rate. Both of these were a great response for their audience. 7% of these clicks were also on the Donate button which now features in their template. Their website and email communication will continue to drive engagement and donations.