Our office will be closed from the 20th of December to the 7th of January. We’ll still have a few staff working from various exotic locations to keep the cogs turning but if there’s any projects we’re not yet aware that may come up over this period now’s the time to let us know.

We've seen quite a rise recently in the amount of conversations that are being had between brands and their customers on social networks. We've also been building a social element into most of our campaigns whether it's a 'share this', 'join us', 'update that' or other link. But one problem which we've coming up against is clients asking us once they're on 'it' how do you manage it and who should manage it?

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The page your visitors see first when they click on a link in your email is crucial to the success of your campaign. Whether you're after sales, donations, signups or another type of engagement you need to think about the user's journey. Read more

We have moved

September 27, 2010 by Copper News 0 comments 1465
We're a little slow off the mark with this post but we can now let you know that we have moved offices. After 3 years in west London we decided that a move to the east made a lot of sense so we moved to Islington. You can find our new address on the contact page so if you're in the area pop in and say 'Hi'. Read more
We get asked frequently what open and click rates our clients(new and old) should expect for their emails and I thought I'd share the secret behind how any regular email campaign can achieve a 100% open rate. Read more
Given how much we go on about and encourage testing of email marketing campaigns we thought we'd point you to this article from the DMA email marketing blog

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Copper have just been awarded the work to rebrand this year's World Vision 24 Hour Famine. Copper won the work following a pitch against undisclosed agencies. They will be responsible for creating a brand which appeals to the young audience and also brings it closer to World Vision's main brand. Copper have also been looking at how they can integrate more digital direct marketing activities into the campaign. Activities such as email marketing, text messaging and more social media will help to encourage conversations between World Vision and the participants. Read more