Look away now if you don’t like spoilers!
After watching the great British Bake Off on Thursday night how could we not comment on the reaction… Without giving a full recap; an incident occurred involving the removal of ice-cream from a freezer, with said ice-cream ending up in the bin resulting in the outing of one bearded Irishman. An online riot then commenced, with all digital channels utilised in protest, from Facebook to Wikipedia.
The Justice for Iain Campaign has it’s own Facebook page along with an ever growing number of likes.
This is what was trending on Twitter on Thursday evening…
Memes were utilised to maximum effect. Here is a selection of our favourite ones.
NB. These memes do not reflect the attitudes of Copper or its employees (well maybe one or two…)
And of course brands got in on the action, creating reactive real-time marketing posts with on brand, on topic content being shared to maximise exposure.
Innocent got in on the action very quickly with this Photoshopped masterpiece.
Tesco Living had their say on the debarcle, tempting us with cake – if only they had used an image of a Baked Alaska.
Betty’s showcase their icing skills, showing their solidarity with the Justice for Iain Campaign.
To conclude: it seems we really care about our cakes, love our memes and appreciate a good rant about injustice. Marketers just need to react quickly to take advantage of such situations and make sure what they are contributing is valuable and not just an general marketing message.
Last thing were heard there were several complaints to the show, petitions filed as well as both David Cameron and Barack Obama being asked to wade in on twitter… Watch this space!
Hannah is a Digital Producer at Copper.