The page your visitors see first when they click on a link in your email is crucial to the success of your campaign. Whether you’re after sales, donations, signups or another type of engagement you need to think about the user’s journey.
What’s on the page to help your user convert? What’s on the page to distract your user? We’ve seen a few landing pages recently which have had some surprising results in both good and not so good ways and so thought it was an interesting topic to think about this month.
To help the process we’ve found a couple of interesting resources:
- Conversion and email marketing: a landing page is about keeping your promise
- Improving landing page conversion
- Key elements to improve the conversion of your landing pages
We’ve also spotted a webinar series for those who run Google Analytics to get to grips with the statistics of your landing pages