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We’ve seen quite a rise recently in the amount of conversations that are being had between brands and their customers on social networks. We’ve also been building a social element into most of our campaigns whether it’s a ‘share this’, ‘join us’, ‘update that’ or other link. But one problem which we’ve coming up against is clients asking us once they’re on ‘it’ how do you manage it and who should manage it?

So we found this interesting link which has a range of social media policies and thought we’d share it:
Social Media Policies

Another element to having conversations on social networks is creating a usable and interesting Facebook page. Although these are from the other side of the pond we thought they were interesting examples of customised Facebook pages.

Black Friday marketing efforts on facebook pages

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