We came across this infographic this week and thought it summarised a number of key thoughts about email newsletters nicely. For some of our clients who have started regular email newsletters we’ve seen steady increases in regular site traffic. For one client we’ve seen around a stepped 5% increase in traffic each month for the last 8 months that they’ve been sending. With this there has been an increase in engagement and and increase in sales.
Infographic by iContact
Jason is the Founder and Managing Director of Copper. He’s an Australian by birth but now lives in London with his wife and 4-year-old son.