Ease and convenience. It’s what we all want. So if you are ignoring ways you could make donor journeys simpler with new payment options, you could be missing out on significant amounts of money.
Revolutionising donor journeys
The days of rattling tins under the noses of passers-by could be numbered, as contactless payments are set to take over from cash. Face-to-face fundraising takings tripled in a trial by the NSPCC where they introduced a contactless payment option to their collection tins. This simple but surprisingly effective change raised the average donation to £3.07, compared to £1 for cash.
Donors used these as well as contactless payment points in Cancer Research UK shop windows this past World Cancer Day. These simplified methods of donation allow donors to pay as quickly as possible and give charities using them an edge when faced with busy, put-upon supporters.
The benefits of increasing and improving the number of payment options for online shops is well documented. There are lower cart abandonment rates the greater the number of payment options, for example. This is an important pattern that charities cannot ignore.
Yes, there may still be many fundraisers who enjoy filling up their house box and taking their shrapnel to the bank to count it up and pay it in, but there are also those who don’t want to root around in their handbag for coins every time they see a chugger in the high street.
So how can you increase payment options online to ensure there is an option to suit everybody?
Payment options to consider:
- Paypal – Paypal was one of the earliest online payment systems to be quickly adopted by online consumers. Originally developed to process payments for Ebay, the system can be used for a number of payments including direct debits. Supporters may prefer to use Paypal as it stores their account details for future use, and doesn’t share payment details with the vendor.
- Apple Pay – You may have seen people using this for contactless payments, and it can be used for in-app and online purchases. It can only be used in Safari but that makes it perfect for converting mobile browsers who don’t want to have to put fiddly card details into their smartphone while on the move.
- Google Pay – Set up as a rival to Apple Pay this offers similar simplified payment processes for mobile phone users.
Speak to us
We have extensive experience improving the donor journeys for international and national charities, and can use this knowledge to help you improve your conversion rates. Get in touch to find out how.
Digital project manager