Do you know if you can seek updated opt-in consent from your contacts? If you aren’t sure then you should get to grips with the latest toolkit and checklist from the Fundraising Regulator.
Launched following strongly voiced concern in the charity sector regarding opt-in models, it is hoped the toolkit will provide clarity.
Designed to help charities self-assess the level of consent they have from different contacts, the toolkit and checklist explain how to decide whether consent exists in the first place and if you can seek to update it.
Opt-in consent models
With many charities moving towards an opt-in model for all or some of their supporters, now is a good time to make sure you understand the issues surrounding consent. Being aware of the status of your own contacts is a good place to start.
The toolkit is the first of its kind to be launched by the new regulator, and was unveiled at the Fundraising & Regulatory Compliance Conference 2017 last week.
Charities who have already moved towards opt-in consent models are featured in case studies supporting the toolkit. These include different ways of approaching auditing supporters to determine their status.
The charities featured include:
- Rethink Mental Illness: Moving to opt-in
- Macmillan: Reviewing consent
- Cancer Research UK: The move to opt in for supporters
- RNLI: A fully opted-in consent model
- The Rose Road: Implementing an opt-in process
- The Children’s Society: Introducing a supporter engagement approach
It’s encouraging to see the new regulator (and to a degree the ICO) committing to clarifying consent for charities. Particularly as concerns have been raised around the lack of clarity and technological ability fundraiser have to make these changes. These concerns have also been dominated by a belief that some of these demands are being placed unfairly at charity’s’ door.
Collecting evidence on the impact of opt-in models is a good start to allaying some of the fears fundraisers have, but will it be enough for charities to feel they are being treated fairly? Only time will tell, but the new regulator has certainly shot the starting pistol for change.
Are you looking to move towards an opt-in only model for your supporters? Make sure you speak to Copper first about how you should communicate that to your audience.
Digital project manager