In the modern world, digital skills for charities are increasingly important so have a think, how tech savvy are you? 49% of charities still lack the 5 Basic Digital Skills that allow them to participate fully in the digital world. If the future is digital, the right skills are crucial so for charities to generate more income, they will need to raise their game in digital fundraising.
The Charity Digital Skills Report revealed that 50% of charities don’t have a digital strategy. Lack of skills was cited by 57% of charities as the biggest barrier. If you think those numbers might include you, we can help you change that.
A Holistic Approach
Consider everything that your charity does, it’ll be hard to find an area where digital isn’t involved. Skills Platform have released the Charity Digital Toolkit, a free resource to help give charities a grounding in the fundamentals of digital. It covers topics including audience mapping, developing your digital strategy, understanding the merits of different channels and tracking success. Get to grips with these and you can begin to modernise your communications with more cohesive and measurable outputs.
Email is the most popular form of digital communication so if you don’t have an email strategy then you’re really missing out. Email marketing doesn’t need to be difficult – segment your audience, run A/B split tests and listen to your supporters. Keep your emails short and make sure they’re mobile friendly. Don’t stop there though, make use of social media to start conversations and share content. Optimise your website to drive donations and build long term supporter relationships. Target users with separate landing pages, use Google Analytics to measure success and introduce testing to hone your emails and website. Implement SEO and make use of free Google Ad Grants to maximise your exposure. These will all help you to get your message in front of the right people and achieve your goals.
We know that digital can be daunting so if you’re unsure about anything here, get in touch and we can arrange a chat. At Copper, we understand the importance of digital skills for charities and of a well-executed digital strategy. Put our expertise to work, raise your digital game and deliver more valuable, uplifting experiences.
Alex is a Digital Content Coordinator at Copper