Copper have just been awarded the work to rebrand this year’s World Vision 24 Hour Famine. Copper won the work following a pitch against undisclosed agencies. They will be responsible for creating a brand which appeals to the young audience and also brings it closer to World Vision’s main brand. Copper have also been looking at how they can integrate more digital direct marketing activities into the campaign. Activities such as email marketing, text messaging and more social media will help to encourage conversations between World Vision and the participants.