Your calls to action are what tell your supporters how you'd like them to interact and respond to your emails. An eye catching CTA with the right copy and in the right location can make all the difference as to whether your supporters click through or not.
Influencer marketing is the fastest growing online acquisition channel with social influencers becoming a solid means for charities to increase their reach, spread their message and gain support. Could social influencers be right for you?
The hard fact is, people will unsubscribe from your emails, cancel their account, or stop their direct debit and you'll never hear from them again. It's something that as charity marketers we're all aware of and something most of us monitor and analyse to try and stop from occurring.
Facebook will soon be launching their Fundraising Tools for charities in the UK and Europe. Here's a look at what they are and how your charity can use them to streamline the donation process.
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