Whether it’s for your website, emails or social media, if your content is interesting and informative it’s more likely to inspire your supporters. You want them to engage with you and ultimately invoke a response from them. It may be stating the obvious but “supporters that feel very engaged donate more” so let’s take a look at some of the things you can do to produce more engaging content for your campaigns.
Keep telling stories
Shorter attention spans and flooded inboxes mean you need to capture the imagination. If you don’t, the next thing will. It’s nothing new or ground-breaking, but telling emotive and compelling stories in a simple and straight forward manner can be incredibly powerful. Take your supporters on a journey, help them understand your causes and the real difference they make. The human elements of each story will always be relatable so build meaningful relationships with content that illustrates this.
Be a facilitator, not a gatekeeper
As we enter the “post-truth” era, accountability has never been more important. The need for easy to understand, compelling narratives and straightforward messaging is reinforced by your supporters’ desire for simplicity and certainty. Greater connectivity and technological advances allow you to inform your content with more up to date information so connect your supporters and causes in new and interesting ways. Copper can help you utilise the various tools and information available to improve transparency and offer your supporters the content they want and need.
Introduce better segmentation
How well do you know your supporters? Basic grouping alone won’t give you enough insight into what drives your engagement. To help enhance your appeal and focus your content, take into account their attitudes and behaviours. What types of content do they engage with and how? Answer these questions and you’ll have a far greater understanding of the most effective ways to get your message across. Copper can help you build detailed pictures of your audience through testing and analysis. We can then look at introducing dynamic and targeted content to fuel your engagement. Find out what your supporters want and give it to them.
Get in touch
Ready to start creating compelling and engaging content? Get in touch today and we’ll help you put together a content plan to motivate and mobilise your supporters.
Alex is a Digital Content Coordinator at Copper