At Copper we’re always on the lookout for new and interesting ways of fundraising and engaging audiences. Influencer marketing is the fastest growing online acquisition channel with social influencers becoming a solid means for charities to spread their message and gain support.
Get in touch if you’d like to chat about influencer marketing and how social influencers can help your charity.
What are Social Influencers?
Social Influencers are people and names with credibility and reach on social media. They have access to large and, most importantly, engaged audiences online. Most influencer platforms set the bar at 3000+ followers on one of either Facebook, Instagram or Twitter. Their personas and authenticity give them weight, their views, opinions and endorsements trusted by their followers.
Social Influencers and Charities
By partnering with social influencers, charities are able to target new audiences far beyond their usual reach. 28% of social media influencers in the UK regularly support charities across their channels. 45% have written posts about charities, 42% have participated in viral campaigns and 32% have shared information on Facebook. As donor engagement and behaviours evolve, influencer marketing presents a real opportunity for charities to diversify their fundraising, keeping up with the changes and mobilising whole communities of people online.
Influencer Marketing Strategy
Here are a few things for charities to consider when approaching influencer marketing:
- Firstly, what are your objectives? Identify the audiences you want to target and then which channel(s) to use.
- Who are the right voices? Seek out appropriate social influencers who are relevant to your target audience and who can therefore amplify and add credibility to your charity. Make sure these social influencers are passionate and have a genuine connection to your causes.
- How will the relationships work? Will the social influencers be creating content simply or sharing yours? Are you pushing a hashtag or sponsored posts? Are these standalone efforts or an integrated part of a wider campaign? Carefully plan your content and campaigns to achieve the most impact.
- What will the donor journey look like? How are you onboarding these new donors and manage them going forward? The preferences and expectations of these new donors may be different to those acquired though more traditional channels.
As always, authenticity is critical for this type of partnership to work. Openness between the audience, social influencers and charities is required to maintain trust and integrity. These lays the foundations as you acquire truly loyal donors and great donor experiences.
Get in Touch
Building relationships takes time and giving the right guidance is crucial to making it successful so it’s important to have the right approach.
Alex is a Digital Content Coordinator at Copper