I’ve come to expect that any company I give my email address to should send me a timely and friendly welcome. It doesn’t necessarily need to offer me anything free, but just make me feel like they appreciate me allowing them into my inbox. We think welcome emails are important and essential to your email marketing campaign. Read more
You may not have noticed but last month we changed our domain name from madeincopper.com to copperdigital.co.uk. Here's a bit of an explanation as to why... Read more
This matrix from Smart Insights, is structured to help you think through the dimensions of different content based on how your audience might think and what you’re trying to achieve as a business. Read more
We came across this infographic this week and thought it summarised a number of key thoughts about email newsletters nicely. For some of our clients who have started regular email newsletters we've seen steady increases in regular site traffic Read more
For the first inaugural 'Be Your Donor' day here are a couple of suggestions of what you might want to check. Read more
There have been a number of reports recently that have put mobile email opens at between 15% and 35%, depending on industry. Whichever end you’re at it’s a significant proportion of people to ignore if you’re not optimising your emails for mobile. Do you currently know how your audience view your emails? And perhaps more importantly do you know how your emails look on mobile devices? Read more
If you haven't already switched your Facebook Page over to the new Timeline style on March the 30th Facebook will do it for you. To make the most of the new format we've put together a list of a few areas to look at. Read more

We often work on campaigns where the website was built and/or managed by another agency or the client themselves. As with most of our campaigns we like to know how the audience is responding or behaving so we like to have Google Analytics or another kind of tracking on their website. The problem sometimes is that either the site owners or admin don’t always want to allow us to see their google analytics. So we discovered a solution to help us get around this and given that it took us longer than it probably should have to discover this solution we thought we’d share it.

So here’s the normal Google Analytics script with our added tracking:

<script type="text/javascript">

  var _gaq = _gaq || [];
  _gaq.push(['_setAccount', 'UA-XXXXXXXX-X']);


  (function() {
    var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true;
    ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js';
    var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s);


The important part is the additional lines in bold, these are the same as the lines above them but with an identifying name, in this example we used ‘agency.’.

Using this method you can also track events to different accounts using the standard event tracking method in Google Analytics. Again the difference is the additional line name preceeding the trackEvent

_gaq.push(['_trackEvent', 'link', 'click', 'linkClicked']);
_gaq.push(['agency._trackEvent', 'link', 'click', 'linkClicked']);