It may only be early November but last week, most of the big retailers released their Christmas advertising. With much anticipation, John Lewis, Debenhams, Marks & Spencer, Tesco, Argos and co have set free their creative offerings for the judgement of the British public. Read more
When an American tourist got locked into Waterstones on the evening of Thursday 16th October he used social media as his outlet of choice in his attempt to get let out of the store. In the aftermath of this event, Waterstones has given us a lesson in agile marketing and social media insight, reaffirming the place their brand holds in people's hearts. Read more
The morning commute on the underground is usually an internet free zone (apart from the bits of the underground that are actually over ground) which can result in positive and negative sentiment for commuters. But alas no longer! The future has been unveiled, and on-the-move connectivity is a large part of it. Read more
In marketing we’re usually quite excited about new ways to engage our consumers. You can already hear rumours starting about the next frontier in digital marketing, and some say it could be wearable technology.. Read more
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