How should you determine the effectiveness of emails for your organisation? The DMA's Email Council debated this topic for an hour on May 6. Here is what (I think) they concluded. Read more
How should a Charity communicate at a time of crisis? We look at 6 examples of charities' emails around the Nepal earthquake, and try to distill some simple lessons that apply outside a time of crisis. Read more
Is your email strategy running red lights to get where you are going? Is it time for a change of pace? Read more
Copper attended ECF - the annual conference for the eCampaigning community.Drawing an analogy between eCampaigning and the resharing of ideas, this blog explores 7 principles of effective "Content Recycling".1. Respect your Audience. 2. Refuse to preach. 3. Reuse others' content. 4. Repair what exists. 5. Reduce your explanation. 6. Rethink your prejudices. 7. Recycle proven techniques.Read more
Designers being the restless creatures they are, and technologists likewise fond of introducing the next big thing, before it's strictly necessary, it's always far easier to comment on what's happening 'right now' in web design, rather than guess at what will still be happening in 5 years time. Nonetheless, we thought we'd have a go... Read more
Reflections on the impact of digital storytelling to connect with donors after Jason's trip to visit our sponsored child in Ethiopia. Read more
Doing integrated marketing effectively means understanding how Paid, Owned and Earned media are being disrupted...and not just by digital... Read more
According to a survey of 550 charities by Virgin Money, more than 97% of Charities are failing to realize the full potential of online as a donation channel. Read more