Time is crucial when it comes to emergency response fundraising. Have you thought about preparing a framework to streamline your processes and help produce campaigns quickly in an emergency? Read more
The degree to which your donors are engaged will vary from list to list and person to person. Here are 4 segments to target and progress your donors through to help achieve consistent and high value donor engagement. Read more
Tracking acquisition, setting goals and understanding supporter behaviour. Is your charity getting the most out of Google Analytics? Read more
As donors, technology and indeed the world evolves, here are a few questions for charities to ask themselves to stay relevant. Read more
We’re no longer dealing with supporters who ‘just want to do their bit’. Understanding supporter behaviour is key to defining who your audience is so who are these new donors and what are their expectations? Read more
Here's a look at some great content produced by charities that really brings the supporter closer to the cause. Read more
Over the last few years our focus has been increasingly on understanding our clients' communications from their donors' or customers' perspective. We've seen how the expectations of donors have changed and how this has impacted fundraising communications. This highlights our shift to customer experience. Read more