Improving email performance is a never ending pursuit. Here are a few things that can make all the difference. Read more
Email testing can be incredibly beneficial yet more than a fifth of marketers feel they either lack competence or sidestep the process altogether. Why should you be testing and how can we help? Read more
The Fundraising Preference Service is due to launch in the summer and the Fundraising Regulator are running a consultation to get your thoughts, views and insights. Get involved to help shape the service, find out more about it and make sure your organisation is prepared for its introduction. Read more
With the upcoming changes to GDPR surrounding consent, the ICO will shortly be putting out its guidance on the subject. They are undertaking a consultation throughout March on their draft recommendations and need your feedback to inform the final published version. Read more
Do you know if you can seek updated opt-in consent from your contacts? If you aren’t sure then you should get to grips with the latest toolkit and checklist from the Funding Regulator. Read more
Online communities should change the world by adding value to the connections people make, according to Facebook. But isn't that what charities are already doing? Read more
Charities spend a huge amount of time crafting the most appropriate asks of their supporters. Read more