Tracking acquisition, setting goals and understanding supporter behaviour. Is your charity getting the most out of Google Analytics? Read more
Digital can help you deliver the great experiences that uplift, inspire and engage supporters. Which channels will make up the digital strategy that works best for you? Read more
$10,000 a month in free AdWords for charities and an increase in reach and conversions? Get your message out there with Google Ad Grants for charities and non-profits. Read more
Where are the voices that will speak up for the role and contribution of charities? Read more
Your aim, as a digital content manager, is to make your organisation's copy as direct and human as possible. The 5Ps of personalisation are a great place to start. Read more
The concept of agility has been working its way into all manner of contexts and industries over the last few years. There are now so many processes which benefit from being responsive and adaptive, most significantly when technology is a factor in the process. As we’ve been practising some of these theories we’ve realised that most of what Agile is about is transferrable to fundraising and hence ‘Agile Fundraising’. Read more