The hard fact is, people will unsubscribe from your emails, cancel their account, or stop their direct debit and you'll never hear from them again. It's something that as charity marketers we're all aware of and something most of us monitor and analyse to try and stop from occurring. Read more
We’re no longer dealing with supporters who ‘just want to do their bit’. Understanding supporter behaviour is key to defining who your audience is so who are these new donors and what are their expectations? Read more
Over the last few years our focus has been increasingly on understanding our clients' communications from their donors' or customers' perspective. We've seen how the expectations of donors have changed and how this has impacted fundraising communications. This highlights our shift to customer experience. Read more