Saying thank you is an important part of the supporter/charity relationship dynamic. Here are 4 tips for sending more effective thank you emails. Read more
The hard fact is, people will unsubscribe from your emails, cancel their account, or stop their direct debit and you'll never hear from them again. It's something that as charity marketers we're all aware of and something most of us monitor and analyse to try and stop from occurring. Read more
Over the last few years our focus has been increasingly on understanding our clients' communications from their donors' or customers' perspective. We've seen how the expectations of donors have changed and how this has impacted fundraising communications. This highlights our shift to customer experience. Read more
Digital can help you deliver the great experiences that uplift, inspire and engage supporters. Which channels will make up the digital strategy that works best for you? Read more
Copper speaks at a PRCA Charity & Not-For-Profit Group event in London urging debate on the future of the donor experience. Read more
What if donors were really in control of their giving? What if they cared? Read more
The 6 Dos of Donation offers our specific market insights on what contributes to effective donations. It distils these into six key donation principles... Read more