You send out a general tweet to half your supporters to retweet and sign a petition; to the other half you send out a direct message. What happens next? Read more
It may only be early November but last week, most of the big retailers released their Christmas advertising. With much anticipation, John Lewis, Debenhams, Marks & Spencer, Tesco, Argos and co have set free their creative offerings for the judgement of the British public. Read more
When an American tourist got locked into Waterstones on the evening of Thursday 16th October he used social media as his outlet of choice in his attempt to get let out of the store. In the aftermath of this event, Waterstones has given us a lesson in agile marketing and social media insight, reaffirming the place their brand holds in people's hearts. Read more